Packaging for the white iridescent flask. Wanted to have a white and black granite wrapped around the box keeping it it simple yet classy. Gold lettering with a geometric pattern to stand out with the white and to convey luxury. Equipped with velvet pouch that can be used to hold accessories.
Part of JOLIE gift bag is a blinging perfume spray that can be used for many different things like a Bianca breath spray, hand sanitizer, and, facial mist. No leakage and hold about 10mL of liquid. Blinging and fits the theme to what JOLIE is about. The design of the perfume spray is to attract the female audience. Tying in with a pink satin ribbon that goes with JOLIE’s campaign.
A 4 panel square zigzag brochure to inform the viewer to read more about what JOLIE is and market itself for purchasing. Colors of teal blue and pink to signify elegance yet playfulness. Gold and purple signifying royalty and luxury. Catchy heading to convey a sense of fun and attract younger audience to be intrigued to read more. Showcase on the border of the brochure are the detailed pattern on each of the flasks logo. For the viewers to see in the pattern which one they may purchase.
Live, Laugh, and Love are for younger adults, gifted to brides or for bridesmaids. Wanted to include three key words that represent JOLIE. Also wanted my imagery to fit the theme of those three key words. A teal blue color to give it a elegant Wanted to have the black flask in this spread to have some weight and contrast with the clothing of the three younger woman.
The second spread showcases elegance with the three key words of Rare, Rich, and Reign. To have an image of a black woman to show diversity but also to show high in status and confidence. JOLIE also can be a fashion statement through luxury and intricate design. Wanted to have a the color purple to specify royalty. Added pearl white flask to show off on her hand and stand out against the color.
JOLIE website as a environmental graphic. Wanted to have a sophisticated classy website and easily navigated for my viewers to handle. To fit on theme included the same colors of gold and pink. My audience is to attract younger and older audience who are female.
The Social Media campaign for JOLIE features different emotions that the audience can relate to. Rare, Rich, and Reign. To stand out and to have JOLIE as a fashion statement. Or Live, Laugh, and Love. For audiences who want to have fun, cherish moments with friends, or be gifted to bridesmaids or brides at weddings. The logo is the first and last letter for JOLIE which our two main colors being gold and pink.
